OG Juan: The Face Behind the $100K Birthday Party

In mid-February, 2018, Jay Z made headlines when he and his friends celebrated Juan “OG” Perez’s 50th birthday party by spending close to $100,000 on dining and drinking. Before the event, very few people knew about OG Juan. The Roc Nation later identified him as a close friend to the Carter-Knowles family and the husband to the crew’s COO—Desiree Perez. Reports indicate that Jay Z was the big spender during the event, bringing us to a conclusion on how Hova brags. Unlike other famous music artists who brag about their wealth, Jay does it in a different style. Even though Jay denied footing the bill, one could easily see the dynamic of the crew at play. Jay Z looks out for his own—his friends and family—and derives his satisfaction from making them successful too.

Born in Harlem, Perez went to Brandeis High School. Kareem Burke introduced OG Juan to Jay Z in 1996, when the Roc-A-Fella Records was only a year old. OG Juan worked with Jay Z and various other artists such as Kanye and Just Blaze and helped them produce hundreds of hits between the years 2000 and 2004. In 2005, Jay partnered with OG Juan and founded Roc-La-Familia—Roc-A-Fella’s sub-label that was tasked with signing an international musicians.Over the years, OG Juan’s and Jay-Z’s families became close. The families extended this friendship to the business world where OG Juan’s wife, Desiree Peres, Dez, acts as the Roc Nation’s COO. She has, for a long time, played a significant role in the success of the crew. For instance, Perez discusses significant business deals on behalf of the Roc Nation.

Recently, she negotiated Sprint’s $200 million an investment deal that would see Jay Z tour the country in the spring of 2018. Apart from that, she was also a key negotiator for the Roc Nation when the city officials and Mayor Jim Kenney tried to stop the Made in America festival from taking place. She undertook the negotiating role and ensured the Roc Nation would continue holding the event for years to come.Due to their love for sports, Jay Z and OG Juan are interested in seeing Roc Nation work with athletes in the country. In an interview with the New York Post, OG Juan indicated that he and Jay Z are working closely to see the Roc Nation sign celebrity athletes in the country. The duo believes that music and entertainment go hand-in-hand.