Lori Senecal, the current Global CEO of CP+B has announced that she will be stepping down from her position at the end of 2017. Senecal has been a brilliant addition to the company ever since she started working there in 2015. She had an incredible amount of knowledge and experience, which helped her immensely as she led the company. She has taken the company to new heights, establishing it as a leader in the global markets. She has also been instrumental in bringing in one of their biggest clients, American Airlines, which previously let all their marketing and advertising be led by TM Advertising. Senecal’s retirement will bring an end to an extremely fruitful period for CP+B, which will continue to grow thanks to the efforts that Senecal has put in.
Lori Senecal has indeed been a brilliant CEO to the company. Besides American Airlines, she brought in numerous other clients who have brought a tremendous amount of business to the company. She has also been instrumental in the global expansion that the firm embarked on. With her efforts, CP+B is not just operational in one country but has numerous offices throughout the world. The plans of action that she has implemented have all helped the company grow, and will help it continue on its journey even after Senecal leaves the organization.
Senecal is considered to be an extremely knowledgeable person when it comes to the field of advertising. She regularly authors articles and posts on the current events in the world of advertising and also the marketing strategies that one could use to market a product well. One of the most famous articles that Senecal is known for is titled ‘Clueless or Subtly Strategic’ which is an article on how celebrities use negative publicity to their advantage, and what brands can take from this. Just like this one, she has written numerous other articles that have been published in numerous places, and are also used as a guiding tool for others in the industry. Check out accompany.com for more.
Lori Senecal has always been a high achiever and believed in working hard to attain her goals and reach the top. Now that she has, her next ventures will be outside the world of advertising.
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